Serving Dansville Since 1990
Our Story
A Smile By Design has been Dansville’s dental home since 1990. For over thirty years, we’ve provided steady, ethical dental care to generations of families in our community.
We’re not a corporate chain. We’re not a luxury spa. We’re your neighbors—committed to providing honest, clear, and compassionate dental care that puts your needs first.
While providers may evolve over time, our core values remain constant: kindness, clarity, and community service. That’s the foundation we were built on, and it’s the promise we keep every single day.
Our Values
Kind
Gentle care that respects your comfort and concerns.
Clear
Honest communication about your options and costs.
Community-Minded
Deeply rooted in Dansville for over three decades.
Meet Our Team
Dr. James C. Vogler, DDS, FAGD
Dr. James C. Vogler is more than a dentist — he's a passionate artist and scientist dedicated to helping patients achieve healthy, confident smiles. With over 1,500 hours of continuing education, the honor of being a Fellow of the Academy of General Dentistry, and membership in the Seattle Study Club, Dr. Vogler is committed to staying at the forefront of dental advancements. He graduated from SUNY Buffalo Dental School in 1990, completed a general residency at Millard Fillmore Hospital in Buffalo, NY, and finished a two-year geriatric dental fellowship through the University of Connecticut and SUNY Buffalo. He worked in a Rochester hospital practice and served as Director of what is now Sister Renee Dental Center in Hornell before purchasing this practice in 2001 and continuing the steady tradition of Dansville dental care that began in 1990. Outside the office, Dr. Vogler enjoys pickleball, tennis, hiking, skiing, and exercise. He's been married to his wife, Jody, for nearly four decades, and together they raised three sons; one pursuing a career as a periodontist, the other two thriving in research in Boston.
Meet The Team
Tammy — Financial Advisor (since 1997)
An integral part of the practice for over 25 years, Tammy works closely with patients to build financial plans that make a healthy smile attainable. Off the clock she enjoys gardening, arts and crafts, and home projects with her husband Joe; family and her two sons are at the heart of her life.
Kellie — Office Manager (since 2004)
Kellie brings warmth, efficiency, and compassion to every patient interaction. Backed by decades of experience and certifications, she helps create the family-like atmosphere patients describe when they walk through the door. She’s been married for over 30 years and is proud of her two children, both U.S. Air Force veterans.
Heather — Dental Hygienist (since 2021)
A Cohocton, NY native, Heather earned her Dental Hygiene degree from Monroe Community College in 2007. With nearly two decades of experience, her favorite part of the job is building meaningful relationships with patients. Outside work she enjoys camping with her husband Rob and their three children.
Christine — Dental Hygienist (since 2007)
Originally from Honeoye, Christine joined the practice after earning her Dental Hygiene degree from Monroe Community College. She’s known for her camaraderie with the team and her warmth with patients. Married for three decades, Christine is the proud mother of four married children and a doting grandmother.
Heather — Dental Assistant (since 2013)
A lifelong Dansville resident and 1993 graduate of Dansville High School, Heather earned her Registered Dental Assistant certification from Monroe Community College. She’s known for helping patients feel comfortable and walking them through every step of treatment with care.
Providers May Evolve. Values Do Not.
Dental practices change over time. Providers retire, new faces join the team, and technology evolves. That’s natural.
What doesn’t change at A Smile By Design are the values that have guided us since 1990: treating every patient with kindness, communicating clearly and honestly, and serving our community with integrity.
These aren’t just words on a wall. They’re the foundation of how we practice dentistry—today, tomorrow, and for decades to come.
